MariamOutfit46.jpg

Grounded in Faith.
Connected by Community.

A woman is standing indoors wearing a long dark red dress with a matching scarf, standing in front of wooden doors.

I’m Mariam Nouser , a content creator, storyteller and mom of three based in Toronto. I create and share stories that are real, rooted and inspiring. I bring together content, coaching and community to help people connect with themselves and with others.

Learn more

Brands I've worked with

Brands I've worked with


Penningtons logo
Canadian Tire logo in brown font
Brown coconut with bold text saying "Hello to Fresh" in brown letters.
The text 'HallaMeas' in brown letters with a smiling face underneath.

on the Blog

check out the blog

Book Mariam for

your transformation

Content
Creation

Events

Coaching

  • "Multi-talented, thoughtful and a joy to collaborate with."

    Mariam is an exceptional creative who brings professionalism, heart, and clarity to every project. Whether through content creation, events, campaigns, or teaching, she consistently delivers work that is intentional, compelling, and beautifully executed. Working with her is effortless, and her ability to elevate both ideas and people is truly rare.

    - Naira Ahmed (Founder of Grow with Naira and Magnetic Muslimah)

  • Empowering Muslim woman coach writing in her journal during a creative planning session, styled in a cream hijab and brown blazer with soft natural light and minimalist décor

    "She has a remarkable ability to turn ideas into meaningful, visually cohesive experiences."

    She brings a wealth of knowledge in social media, content creation, branding, color theory, and event planning and she executes everything she works on with excellence and intention. Her attention to detail and strong sense of aesthetics ensure that every project she takes on not only looks beautiful but also aligns perfectly with its purpose and audience.

    - Fatima Mazher (Founder of Apparels by FM)

  • A woman wearing a brown hijab, light green blouse, and beige pants sitting on a modern white armchair in a room with beige curtains and a wooden floor. There is a cream-colored handbag with a gold logo on the floor next to her.

    "Mariam is someone who leads with heart."

    Mariam has a remarkable ability to connect with people from all paths of life, and her background and experience truly shine through in her passion for supporting others & making a positive impact in the world. Her dedication, organization, and genuine care make her an absolute joy to work with.

    - Zoia Haroon (Founder of Zoia Haroon Photography)

  • Plus-size Muslim woman wearing a beige hijab and burgundy dress, holding white flowers and looking upward in a serene, earthy-toned studio

    "Mariam is an exceptionally dedicated and kind individual who consistently goes above and beyond."

    Her attention to detail and genuine care for our collaborations are truly impeccable. Working with her was an absolute dream and she made the entire process seamless and enjoyable.

    - Faeeza Ali (Founder of Sareena and Co.)

  • Muslim woman in an olive hijab and matching vest holding a tablet in a neutral studio space with natural décor.

    "Insightful, honest feedback that brings clarity and direction."

    Mariam took a deep dive into my content and clearly broke down what was working, what could be adjusted, and where I could grow. Her feedback was balanced, thoughtful, and rooted in real experience as both a creator and strategist. What stood out most was her authenticity. Nothing felt generic. She truly understood my brand and helped me show up with more clarity, confidence, and purpose. I left with actionable next steps and a renewed sense of direction.

    - Yusra Siddiqui (Founder of Finally Asleep)

  • Muslim professional wearing a brown hijab and neutral sweater, smiling softly with yellow flowers in hand, photographed in a clean, minimalist studio.

    "Strategy that feels aligned, intentional, and sustainable."

    Mariam took the time to deeply understand my values, my business, and my audience, and helped me create a strategy that felt both aligned and sustainable. Her guidance was thoughtful, practical, and rooted in real experience. She helped me focus on what truly matters for my brand and showed me how to communicate it with confidence and purpose. I left our consultation feeling more organized, inspired, and genuinely capable.

    - Nadia (Founder of Niiteka)

A woman in a beige sweater and brown headscarf sitting indoors with beige curtains in the background. She has light makeup, red lipstick, and is holding a small bouquet of yellow flowers. There is a large white vase with dried plants beside her.
A woman wearing a cream hijab and dark blazer sitting at a wooden desk, smiling and laughing while holding a white microphone, with her hand on her forehead, in a cozy room with beige and brown cushions, and a textured off-white wall with botanical decorations.
A simple line art illustration of a unicorn and a bird, with the unicorn's head appearing to be merged with a crescent moon.

A mom, content creator and values-driven community builder

My journey has been anything but linear. I started in engineering, shifted into journalism and then built a career in communications before diving headfirst into content creation. Each chapter taught me something new: the problem-solving grit of engineering, the power of story in journalism and the importance of connection in communications.

When I began sharing my life online, from modest fashion struggles to motherhood reflections, I never imagined it would grow into a 30K+ community across Instagram and TikTok. For me, this space has never been about picture-perfect feeds. It’s about showing up as myself, telling the messy and the meaningful and creating a safe space where others feel seen.

At my core, I believe storytelling is more than content; it’s connection, healing, and empowerment. My hope is that through my work, you feel inspired to embrace your own story and know you’re never walking this path alone.

I’ve partnered with brands like PENN., Cybex and HelloFresh, served as an ambassador for the Nisa Foundation, and founded The Shared Path, a not-for-profit that strengthens Muslim sisterhood through curated events.

Simple sketch of a laptop computer in pink outline with a notch on the side.
get in touch
A woman standing by a window, looking at the camera, wearing a brown dress and a light-colored headscarf, with white curtains around her.
A woman wearing a brown hijab, white shirt, and olive green vest, holding a beige handbag, standing on a beige rug in a room with a neutral wall and potted plants.
The image displays the title "The Shared Path" with the subtitle "Curated Content / Mentorship / Transformative" underneath.
A woman in a brown dress and a beige headscarf sits on a bed with beige and brown pillows, holding a dried plant. The room has textured white walls and a wooden table with decorative items in the foreground.
Clothes hanging on a gold clothing rack, including white, beige, brown, and black garments.
Two white ceramic vases filled with dried pampas grass and other dried plants, set against beige curtains and velvet fabric.

Building Sisterhood Through Faith, Mentorship & Community

The Shared Path is more than an initiative. It’s a nonprofit created from my lifelong passion for connection and belonging. What began as a dream in my teens has now grown into a platform empowering Muslim women through faith-driven gatherings, mentorship, and transformative experiences.

From community iftars to skills workshops, from practical toolkits to life mentorship, every event is rooted in compassion, growth, and sisterhood. The Shared Path exists to remind Muslim women across Canada that they are not alone, they are seen, supported, and celebrated.

Learn more

WEEKLY NEWSLETTER

Abstract soft pastel-colored shapes with pink, green, and brown hues and thin black and white lines.
A woman wearing a brown hijab, white shirt, and blue jeans sits on a carpeted floor reading a book near two potted plants against a beige wall.

WEEKLY NEWSLETTER

Abstract pastel-colored pattern with green, pink, beige, and brown wavy lines and shapes.
A desk with a book, a glass of green juice with a straw, and a laptop open to a webpage in a coffee shop or office setting.